Renault

Renault

Renault

PROBLEM

How can we imagine and design new solutions
to reduce CO2 emissions during logistics operations?

How can we imagine and design new solutions
to reduce CO2 emissions during logistics operations?

How can we imagine and design new solutions to reduce CO2 emissions during logistics operations?

METHOD

Design and planning of a Hackathon bringing together key players in the logistics value chain. From the Design Fiction method to the visual identity, we orchestrated a two-day hackathon with +65 specialists (in-house, academics, energy experts, student transporters, etc.).


Plunged into 3 fictional worlds, each with distinct heat rises and therefore diverse consequences, the participants became aware of, imagined and designed viable solutions.

TOOLS

TOOLS

DESIGN FICTION

ANIMATION

COMMUNICATION

COMMUNITY BUILDING

VISUAL MANAGEMENT

BRANDING

EVENT PLANNING

RESULTS

99

Voters

02

Selected

initiatives

06

Members

jury (journalists,

academics,

Renault Head

of Supply...)

05

Specialized

press articles

published

AMBIANCE

LISTEN PEOPLE,

OBSERVE MOVEMENTS,

& EMBRACE NEW OPPORTUNITIES.

LISTEN PEOPLE,

OBSERVE MOVEMENTS,

& EMBRACE NEW OPPORTUNITIES.

LISTEN PEOPLE,

OBSERVE MOVEMENTS,

& EMBRACE NEW OPPORTUNITIES.

LINKEDIN

INSTAGRAM