PROBLEM
METHOD
The project took place in a "Lab" located within a hypermarket. We provided an environment accessible to in-store teams, encouraging creativity and ideation directly in the hypermarket.
A field Research, through life-visits and interviews with managers, enabled us to understand the reality of the hypermarket business and the irritants in the teams' daily lives.
The solutions resulting from these workshops (over 50 concepts) were then prioritized by the COMEX to define 1 key prototype and complementary projects within an ambitious transformation roadmap.
A MVP of a "short-date management tool" was designed, developed and tested with employees in the store.
TOOLS
IN-SITU PROJECT
CUSTOMER JOURNEY MAPPING
PRIORIZATION MATRIX
UX CONCEPTION
TECHNICAL CHECK
ROADMAP
OUTPUT
RESULTS
-20%
04
months in which I spent every day in a hypermarket, so as to be as close as possible to the way things are done: from 4 a.m. deliveries to the next day's garbage containers.
AMBIANCE